Victorious warriors win first, then go to war. — Sun Tzu
Close more of the calls you're already taking.
The Sales Codex reviews every sales call you take, scores it against a real closing methodology, and names the exact moment the deal leaked. Then it makes you practice that exact objection — out loud, against an AI prospect that knows your offer — until you stop losing to it.
From $97/month · No contracts, cancel anytime · Your calls stay private
Running a team or a business? Book a call for a custom build →
Strong open. The deal leaked at the price reveal — one fix below.
“That's a lot more than I was expecting to spend…”
The one fix: “Is it the number itself — or whether this is where the number should go? Those are different questions.”
From your call review
Price flinch → isolate → re-ask. You've lost 3 calls to it this month.
Practice it out loud against the AI prospect — scored on the same rubric as your real calls.
The Gauntlet · voice
Built and proven on our own 8-rep sales team across 500+ analyzed calls.
You decide what the lead says. Watch the system answer.
This isn't a video. It's the product. Tap what your prospect throws at you — the right Codex fires with the exact next move, and your call score reacts in real time.
Waiting for the prospect to speak…
Make a choice on the left — the rep's exact next line appears here.
Every move you make nudges the score — exactly like the real analyzer.
You don't lose deals in dramatic moments. You lose them in ones nobody reviews.
A soft close here. A price flinch you talked past there. The same objection, week after week, and no one watching closely enough to name it. Sales managers review a fraction of calls — most reps get zero real feedback between commission checks. The leak stays invisible, so it stays.
Connect your calls. Get reviewed. Drill what leaked.
Connect your recorder
One click for Fathom (free notetaker) or Fireflies — or just upload a transcript. Nothing changes about how you run your calls.
Every call reviewed, same day
Each sales call gets a 100-point score across five pillars, a written coach's note, the moment the deal leaked — and the one fix, with the exact line to run next time.
Drill the exact objection you lost to
The Gauntlet builds an AI prospect from your own calls and your own offer, then runs you through the objection that's actually costing you — by text, or live voice. Scored on the same rubric as your real calls.
One system. Four weapons.
Every call reviewed, a Brain that knows your offer, a sparring partner that talks back, and a trend line you can trust — the full loop from lost deal to fixed skill.
Call Reviews
A real review of every call — not a summary
A 100-point score across five pillars, the verbatim moment the deal leaked, what you did well (with the receipts), and the single highest-leverage fix — written like a coach, not a transcript.
The Brain
It learns your offer, your prices, your buyers
Drafted from your own calls, corrected and confirmed by you. Your pricing, your objections, your process — so every review and every drill is about what you actually sell, not a generic script.
The Gauntlet
Voice roleplay against your real objections
An AI prospect that opens mid-close and pushes back like the real thing — smokescreens, loops, the objection you lost to this week. Drill by text or live voice, and get scored like it was a real call.
Your Trend
Skill movement you can actually trust
Per-pillar movement over time, a leak tracker that shows which objection keeps costing you, and your practice history — an honest trend line, not a vanity dashboard.
A coach's note on every call — with the receipts.
Not a summary. A review: what won, what leaked, the verbatim moments, and the one fix that matters most — delivered to your inbox and your dashboard the same day.
- A 100-point score across the five pillars, every call
- The exact moment the deal leaked, quoted back to you
- The one fix — with the specific line to run next time
- A chess-style game review: your brilliant moves and your blunders
Practice on the AI — not on your pipeline.
The Gauntlet turns your weakest moment into this week's drill. The prospect knows your offer, opens with the objection you actually lose to, and doesn't fold until you handle it properly.
- Live voice roleplay — real turn-taking, real interruptions
- Objection chains with smokescreens, built from your own calls
- Scored on the same 100-point rubric as your real calls
- Your trend, your leak tracker, your practice history — all one page
We find the crack — and fill it in gold.
Most calls don't break in obvious places. The Sales Codex finds the hairline leak — the belief never isolated, the soft follow-up, the dead air after the price — names the exact moment, and hands you the line that closes it next time.
“Okay, well… let me know what you decide.”
Dead air after the price. Deal leaks out quietly.
“Before you go — is it the system you're unsure about, or the timing? Let's settle the first one now.”
Belief isolated. The close holds.
A real score — not a vibe check.
Every call is scored 0–100 against the pillars of high-ticket consultative selling. The score reflects the quality of execution, independent of whether the deal closed — a great call that didn't close still scores well. So you improve the craft, and the closes follow.
Discovery Depth
Did you find the real pain and the identity-level goal — or just collect surface facts?
Reframes & Belief Seeds
Did you plant the beliefs the close depends on, in the prospect's own language?
Objection Handling
Isolate, validate, reframe, re-ask — or argue, discount, and hope?
Closing & Payment
A clean price reveal, belief isolated from money, a real ask, a locked next step.
Tonality & Rapport
Pace, warmth, silence held at the right moments — the delivery that carries everything else.
Talk ratio & pacing
measuredYour share of speaking time is measured from the recording itself — because the best discovery in the world doesn't happen while you're talking.
Guardrails, built into the review. The Codex flags pricing drift, unverified claims, and compliance risks against the facts you approved in your Brain. Great closers don't need to wing the numbers — and your reputation is the asset that compounds.
Recorders record. Courses generalize. The Codex coaches you on your own calls.
Two layers. The engine — the methodology, the scoring, the drills — is proven and shared. Your layer — your offer, your prices, your recurring objections — is drafted from your own calls and confirmed by you. That's why the feedback lands: it's never advice about someone else's sale.
Less than one lost commission. Every month.
Every plan includes the full product — call reviews, the Brain, the Gauntlet, your trend. Pick the volume that matches how much you sell.
For reps taking a few calls a day.
60 call reviews / month
100 voice practice minutes
- Every review with the one fix
- Your Brain, drafted from your calls
- Unlimited text drills
- Your trend & leak tracker
For full-time closers running back-to-back calls.
120 call reviews / month
250 voice practice minutes
- Everything in Closer
- Double the review volume
- 2.5× the voice practice
- Priority support
Everything, no counting.
Unlimited reviews*
500 voice practice minutes
- Everything in Pro
- No review counting
- The most voice practice
- First access to new drills
No contracts · Cancel anytime · Your calls stay private to you
*Elite fair use: 200 reviews/month per our terms. Voice minutes meter live practice; text drills are unlimited on every plan.
Buying for a team?
For teams we go further than self-serve — a methodology tuned to how you sell, manager reporting, and coaching delivered where your reps live. We proved the whole system on our own 8-rep team first.
Book a callDrop in one call. See exactly where you're leaking closes.
Paste a transcript or upload a recording. We score it against the methodology, flag your top leaks and what's already working, and hand you the single highest-leverage fix. Free, no pitch.
We'll build you a custom Sales Codex — trained on your offer and your calls.
For teams and businesses we go further than self-serve: a methodology and rubric tuned to how you sell, your winning plays mined from your own library, manager dashboards and leak reporting, and coaching delivered automatically after every call. We proved the whole process on our own 8-rep team first.
Just you? Pick a plan above — you'll be reviewing calls today.
- A custom rubric + methodology trained on your corpus
- Manager dashboards and recurring-leak reporting
- Automated per-call coaching to every rep, where they work
- Simple per-seat plans — or a fully done-with-you build
Straight answers.
Closer is $97/month (60 call reviews + 100 voice practice minutes), Pro is $147 (120 reviews + 250 minutes), Elite is $247 (unlimited reviews under fair use + 500 minutes). Text practice is unlimited on every plan. No contracts — cancel anytime.
See it on your calls.
Connect your calls today and your first reviews land the same day — the score, the leak, the one fix, and the drill to run it out of your game. From $97/month. Cancel anytime.
Built and proven on our own 8-rep sales team across 500+ analyzed calls.